Sammer Elia is the Business Development Director of the MENA region at Viaccess-Orca. Sammer holds a wealth of sales and business development experience from working at multinational companies including Nokia, NEC, Oracle, EXFO, and Orange. Prior to joining VO, Elia was the Sales and Business Development Director, ANZ, at Broadpeak. Before that, Elia spearheaded the multimedia and APM business unit at ILS Technologies, where he applied visionary strategies to accelerate the company’s success and growth. In the span of four years, he transformed ILS Technologies into an essential partner for OTT and APM across the region.