Rosemarie Saad – Future of Sports Broadcasting Summit | 8-9 Mar 2023 | Online

Creating rich sports experiences for
MENA TV and OTT audiences.
New formats, disruptions, rights and piracy.

15 – 16 March 2022, Online
Branded Content Sales Director | Saudi Media Company

Rosemarie Saad

Hi my name is Rosemarie Saad, I have been working in Adv. & media communications for 11 years now, specialized in developing commercial content for regional and multinational brands across all platforms, while focusing in the recent years on fully integrated sponsorship opportunities across the Saudi football industry.

Hence, I gained a great deal of interest in the sports field and its industry evolution. So I enrolled in 2019 in a Master’s program “the digital transformation of sports entities” at the ESBS school (European Sport Business School) in partnership with Microsoft GSIC (Global Sports Innovation Center) and graduated in 2020.

This program enabled me to deepen my understanding of the rapid digital transformation to become competitive in a-globalized world, while putting it into practice across my daily work and operations vis-à-vis the Saudi football industry and the growth of its related platforms.

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