Mohamad Yehya – Future of Sports Broadcasting Summit | 8-9 Mar 2023 | Online

Understanding best practices in creating
engaging sports experiences for MENA TV
and streaming audiences.

8 – 9 March 2023, Online
Founding Director | IP Studios

Mohamad Yehya

Mohamad Yehya is the founder of IP Studios, a cross-platform media agency based in Abu Dhabi that develops, produces, and co-produces a wide range of bespoke programs such as sports productions, documentary films, short format content, motion graphics animation, digital and branded entertainment. IP Studios is also specialized in content management, streaming, and broadcasting services.

Yehya’s career is shaped by 20 years of experience within the media, rights, marketing, and distribution fields, both locally and regionally. Alongside his work at IP Studios, Yehya held leadership roles at ABU DHABI MEDIA COMPANY and served as an independent consultant and project director till 2017; he was also appointed the General Manager of Majid Entertainment, which is one of their subsidiaries.

Beyond his management role, Yehya is an active member of the sports media business, possessing extensive and unique experience in horse and camel racing, powerboats, and combat sports. Furthermore, he took in 2019 an audacious step towards launching the UAM organization in collaboration with the United Arab Muaythai and Kickboxing Federation, bringing these martial arts to the local and regional screens across multi-platform channels.

Yehya is an entrepreneur with many different hats; he has also directed and produced numerous animated series and documentaries, not to mention that he served till 2018 as a media consultant for the International Federation of Horse Academies.

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