VIRTUAL
Understanding best practices in creating
engaging sports experiences for MENA TV
and streaming audiences.
8 – 9 March 2023, Online
MAR 08
Day 1
12:15 UAE Time
12:15 (UAE TIME)
Welcome address
Vijaya Cherian, Editor, BroadcastPro Middle East magazine
12:20 – 12:40 (UAE TIME)
In conversation with Israel Esteban, Chief Technology Officer, beIN Media Group
A look at the tech strategy that went into producing and broadcasting the FIFA World Cup Qatar 2022 for a regional and global audience
13:00 – 14:00 (UAE TIME)
Best Practices in Producing and Delivering Live Sport Across Multiple Platforms
- What does producing a successful live event in the MENA region entail today compared to the past in terms of technologies, and producing and delivering live sport on multiple platforms etc?
- Exploring new technologies and strategies that may be viewed as game changers for live sport
- A look at new trends within production
- Exploring regional experiences and case studies
- Remote production, on-site production or a mix?
- The challenges of covering sport in the region versus global?
- Addressing fan engagement
Moderator: Joe Hunter Morrison, Live TV Anchor and Commentator, Facebook and Sony ESPNConfirmed Panellists:
- Charles Balchin, Consultant Special Projects, IMG Studios
- Peter Van Dam, Chief Technology Officer, Saudi Sports Company
14:30 – 15:30 (UAE TIME)
Cracking the monetisation code
- A look at the advantages that sports brings to a platform and to what extent?
- Exploring business models that can help bring sport to MENA viewers without breaking the bank
- Strategies to retain subscribers once they have signed up!
- Can sport be profitable in light of the huge rights fees and do you have enough subscribers to sustain it? How is that balance brought in?
- Marketing campaigns, partnerships, collaborations – wherein lies the secret to cracking a sports deal for the region and raking in subscribers?
- How do you see the future of sport in terms of broadcast and monetisation?
Moderator: Joe Hunter Morrison, Live TV Anchor and Commentator, Facebook and Sony ESPNConfirmed Panellists:
- Danny Bates, Chief Commercial Officer, StarzPlay
- John-Paul McKerlie, VP Marketing & Sales, TOD
- Zahra Zayat, Chief Commercial Officer, evision/e&life
MAR 09
Day 2
13:00 UAE
13:00 – 14:00 (UAE TIME)
Creating Cricket for a multi-platform viewership
- Exploring the development of the sport for television and streaming platforms
- The role of television in altering the game – the emergence of new formats in cricket
- Live versus catchup
- Exploring new commercial models – monetisation and emerging rights opportunities on multiple platforms
- Leveraging new technologies to enhance the game for viewers
- Enhancing the stadium experience, addressing fan engagement
- Cricket and fantasy gaming
- Dealing with piracy
Moderator: Radhakrishnan Sreenivasan, Presenter/CommentatorConfirmed Panellists:
- Ashok Namboodiri, Chief Business Officer, Zee Entertainment Enterprises Ltd
- Yasar Khan, Media, Broadcast and Entertainment Specialist & Chief Operating Officer, ARY Digital Network