Agenda – Future of Sports Broadcasting Summit | 8-9 Mar 2023 | Online

Understanding best practices in creating
engaging sports experiences for MENA TV
and streaming audiences.

8 – 9 March 2023, Online
MAR 08
12:15 UAE Time
MAR 09
13:00 UAE Time
MAR 08

Day 1

12:15 UAE Time
12:15 (UAE TIME)

Welcome address

Vijaya Cherian, Editor, BroadcastPro Middle East magazine

12:20 – 12:40 (UAE TIME)

In conversation with Israel Esteban, Chief Technology Officer, beIN Media Group

A look at the tech strategy that went into producing and broadcasting the FIFA World Cup Qatar 2022 for a regional and global audience

13:00 – 14:00 (UAE TIME)

Best Practices in Producing and Delivering Live Sport Across Multiple Platforms

  • What does producing a successful live event in the MENA region entail today compared to the past in terms of technologies, and producing and delivering live sport on multiple platforms etc?
  • Exploring new technologies and strategies that may be viewed as game changers for live sport
  • A look at new trends within production
  • Exploring regional experiences and case studies
  • Remote production, on-site production or a mix?
  • The challenges of covering sport in the region versus global?
  • Addressing fan engagement

Moderator: Joe Hunter Morrison, Live TV Anchor and Commentator, Facebook and Sony ESPNConfirmed Panellists:

  • Charles Balchin, Consultant Special Projects, IMG Studios
  • Peter Van Dam, Chief Technology Officer, Saudi Sports Company

14:30 – 15:30 (UAE TIME)

Cracking the monetisation code

  • A look at the advantages that sports brings to a platform and to what extent?
  • Exploring business models that can help bring sport to MENA viewers without breaking the bank
  • Strategies to retain subscribers once they have signed up!
  • Can sport be profitable in light of the huge rights fees and do you have enough subscribers to sustain it? How is that balance brought in?
  • Marketing campaigns, partnerships, collaborations – wherein lies the secret to cracking a sports deal for the region and raking in subscribers?
  • How do you see the future of sport in terms of broadcast and monetisation?

Moderator: Joe Hunter Morrison, Live TV Anchor and Commentator, Facebook and Sony ESPNConfirmed Panellists:

  • Danny Bates, Chief Commercial Officer, StarzPlay
  • John-Paul McKerlie, VP Marketing & Sales, TOD
  • Zahra Zayat, Chief Commercial Officer, evision/e&life
MAR 09

Day 2

13:00 UAE
13:00 – 14:00 (UAE TIME)

Creating Cricket for a multi-platform viewership

  • Exploring the development of the sport for television and streaming platforms
  • The role of television in altering the game – the emergence of new formats in cricket
  • Live versus catchup
  • Exploring new commercial models – monetisation and emerging rights opportunities on multiple platforms
  • Leveraging new technologies to enhance the game for viewers
  • Enhancing the stadium experience, addressing fan engagement
  • Cricket and fantasy gaming
  • Dealing with piracy

Moderator: Radhakrishnan Sreenivasan, Presenter/CommentatorConfirmed Panellists:

  • Ashok Namboodiri, Chief Business Officer, Zee Entertainment Enterprises Ltd
  • Yasar Khan, Media, Broadcast and Entertainment Specialist & Chief Operating Officer, ARY Digital Network